Starting back in 1970 as a retail apparel store in NYC’s fashion district; growing from just a store front to a global brand name sold at every major retail store in the country. Worn by many and admired by more, JOUJOU became a staple fashion source for Outerwear, Jackets and Bottoms in the fashion scene. The products JOUJOU creates are made to last and priced to reason, making fashion affordable.